In today's hyper-connected global market, a brand's digital presence is vital for business survival.
This instructor-led, live training is designed for marketing professionals at all stages of their career who aim to reinforce a business's online brand positioning, evaluate performance metrics, and manage brand image and reputation through the execution of a comprehensive Online Brand Audit.
The aggregate of various online touchpoints ultimately determines how target audiences perceive your company and decide whether to engage in business with you.
Conducting an online brand audit has become a standard industry practice for businesses seeking to assess and bolster their brand positioning within specific markets.
Beyond evaluating the strengths and weaknesses of your brand's owned online assets, this audit dissects conversations about your brand on external channels you do not control, providing a clearer view of brand perception.
Upon completing the online brand audit, you will gain the capability to develop a transformative brand marketing strategy that aligns with broader business objectives.
Although categorized under 'Brand Management,' this course intersects with numerous other organizational disciplines, ranging from customer experience and online user journey mapping to insight discovery and marketing strategy planning.
By the end of this training, participants will be equipped to:
-
Assess a brand's online presence to identify strengths and weaknesses.
-
Reveal a business's online reputation and public image.
-
Identify and reinforce a brand's positioning within a specific market.
-
Construct a results-oriented brand strategy and an integrated online marketing communication plan.
-
Perform competitive brand analysis and create industry perceptual maps.
-
Execute an SEO audit.
-
Master the latest SEO guidelines in the AI era.
-
Gain valuable insights into how various customer segments perceive the business and its offerings.
-
Implement online social listening techniques.
-
Leverage AI to streamline and enhance the efficiency of routine brand audits.
Read more...
