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Course Outline

1. Product Conceptualization

  • Identifying customer needs
  • Market and competitor analysis
  • Defining market size related to customer problems or needs
  • User segmentation and persona development
  • Articulating product vision, purpose, and strategy
  • Prioritization based on value and effort
  • Value maps and desired outcomes

2. Product Creation

  • User-centered design (UX/UI)
  • Incremental and iterative development with cross-functional teams (Scrum)
  • Backlog management and user story writing
  • Early validation techniques (MVP, experiments)
  • Establishing product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-driven design
  • Service design blueprint (service mapping)
  • Backlog management and prioritization (expert-led session)

3. Product Delivery to Customers

  • Release and roadmap management
  • Go-to-market strategies
  • Onboarding and measuring post-launch product experience
  • Gathering feedback in production
  • Coordination with marketing and sales
  • Building the product funnel and monitoring dashboard

4. Value Capture

  • Product metrics (NPS, DAU, retention, etc.)
  • Monetization and pricing models
  • Funnel analysis
  • Customer value (LTV, CAC, ROI)
  • Data-driven iteration
  • Product lifecycle management
  • Scalability and sustainability of the product
  • Product P&L
  • Business case development

Summary and Next Steps

Requirements

  • Familiarity with banking operations
  • Experience in digital product development
  • Basic understanding of AI concepts

Target Audience

  • Product managers within the banking sector
  • Leaders driving digital transformation
  • Banking professionals engaged in AI-centric product design
 40 Hours

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