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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Uncovering customer needs
- Analyzing the market landscape and competitor strategies
- Estimating the market size corresponding to specific customer problems or needs
- Segmenting users and defining detailed personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Mapping value and identifying desired outcomes
2. Building the Product
- Applying user-centered design principles (UX/UI)
- Implementing incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Validating concepts early through MVPs and experiments
- Defining key product metrics
- Conducting a practical Design Thinking workshop
- Mastering prompt engineering for leaders (applying AI to product strategies)
- Embracing data-driven design approaches
- Creating a service design blueprint (service mapping)
- Refining backlog management and prioritization (guided by an expert)
3. Launching the Product for the Customer
- Overseeing release cycles and roadmap management
- Developing go-to-market strategies
- Facilitating onboarding and evaluating the post-launch customer experience
- Capturing feedback from production environments
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and setting up monitoring dashboards
4. Realizing Value
- Analyzing product metrics (NPS, DAU, retention, etc.)
- Structuring monetization and pricing models
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing the Product P&L
- Formulating the business case
Summary and Next Steps
Requirements
- A solid grasp of core banking operations
- Practical experience in digital product development
- Basic knowledge of Artificial Intelligence principles
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation initiatives
- Banking professionals engaged in the design of AI-powered products
Testimonials (1)
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