Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Product Conceptualization
- Identifying customer needs
- Conducting market and competitor analysis
- Assessing the market size related to the specific customer problem or need
- User segmentation and persona development
- Establishing product vision, purpose, and strategic direction
- Prioritization based on value and effort
- Creating value maps and defining desired outcomes
2. Product Creation
- User-centered design approaches (UX/UI)
- Incremental and iterative development using cross-functional Scrum teams
- Managing backlogs and drafting user stories
- Early-stage validation methods (MVPs and experiments)
- Establishing key product metrics
- Applied Design Thinking workshop
- Prompt engineering for leaders (applying AI to products)
- Data-informed design processes
- Service design blueprints (service mapping)
- Backlog management and prioritization (expert-led session)
3. Product Delivery to Customers
- Managing releases and product roadmaps
- Developing go-to-market strategies
- Customer onboarding and post-launch experience measurement
- Collecting feedback in live environments
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Value Capture
- Tracking product metrics (NPS, DAU, retention, and others)
- Developing monetization and pricing models
- Analyzing the conversion funnel
- Evaluating customer value (LTV, CAC, ROI)
- Iterative improvement based on data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Product Profit & Loss (P&L) analysis
- Building the business case
Summary and Next Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Basic knowledge of AI principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-driven product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
