BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Comprehending the product manager's role
• Distinguishing characteristics of digital products
• Essential skills and accountabilities

Product Vision and Strategy

• Developing a practical and actionable product vision
• Aligning strategy with organisational objectives
• Establishing outcomes and value propositions

Market and Customer Insights

• Exploration tools and research methodologies
• Recognising customer needs and behavioural patterns
• Validating hypotheses and collecting evidence

Product Roadmapping

• Constructing realistic and structured roadmaps
• Application of prioritisation techniques and frameworks
• Effective communication of roadmap direction

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for agile and iterative delivery
• Formulating, assessing, and refining product requirements

Product Performance and Metrics

• Defining KPIs and performance indicators
• Extracting insights from product data analysis
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Steering products through each stage of the lifecycle
• Spotting opportunities for continuous improvement
• Ensuring long-term product sustainability

Stakeholder Engagement

• Aligning diverse functional teams
• Managing expectations and fostering communication
• Supporting well-informed product decisions

BCS Examination Preparation

• Overview of exam structure and guidelines
• Study strategies and recommended learning resources
• Review of practice questions

Conclusion and Future Steps