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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical exercise: configuring the Vertex AI environment
Image Generation using Imagen
- Crafting prompts for high-resolution imagery
- Considerations for style, consistency, and branding
- Practical exercise: generating product visuals
Video Production with Veo
- Text-to-video conversion workflows
- Refining and editing generated video content
- Practical exercise: creating short-form marketing videos
Speech and Audio Processing with Chirp
- Text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical exercise: developing branded audio assets
Music Creation with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media strategies
- Practical exercise: producing background scores
Integrating Multiple Media Modalities
- Sequencing outputs across different models (image + audio + video)
- Designing multimodal workflows for narrative storytelling
- Practical exercise: assembling a comprehensive multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Optimizing workflows for scalability and regulatory compliance
- Case studies on enterprise adoption
Conclusion and Future Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Foundational knowledge of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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