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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Practical exercise: configuring the Vertex AI environment

Image Generation using Imagen

  • Crafting prompts for high-resolution imagery
  • Considerations for style, consistency, and branding
  • Practical exercise: generating product visuals

Video Production with Veo

  • Text-to-video conversion workflows
  • Refining and editing generated video content
  • Practical exercise: creating short-form marketing videos

Speech and Audio Processing with Chirp

  • Text-to-speech and speech-to-text functions
  • Applications in voice cloning and accessibility
  • Practical exercise: developing branded audio assets

Music Creation with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media strategies
  • Practical exercise: producing background scores

Integrating Multiple Media Modalities

  • Sequencing outputs across different models (image + audio + video)
  • Designing multimodal workflows for narrative storytelling
  • Practical exercise: assembling a comprehensive multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety protocols
  • Optimizing workflows for scalability and regulatory compliance
  • Case studies on enterprise adoption

Conclusion and Future Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Foundational knowledge of generative AI principles
  • Knowledge of media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

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