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Course Outline

Introduction to HubSpot

  • Overview of HubSpot
  • HubSpot services and products

Product Life Cycle (PLC)

  • Definition of PLC
  • Understanding PLC theory

Stages of PLC

  • Development
  • Introduction
  • Growth
  • Maturity
  • Saturation
  • Decline

International PLC

  • Understanding an International PLC
  • Examples of PLC applications

Application of PLC

  • When to utilize the PLC
  • Keeping the PLC in focus
  • Industry best practices

Summary and Next Steps

Requirements

  • Familiarity with sales and marketing principles

Target Audience

  • Business Analysts
 7 Hours

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