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Course Outline
Introduction to AI in Public Communication
- Understanding where ChatGPT fits into external communications workflows
- Exploring capabilities and boundaries when crafting public-facing messages
- Principles of responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Crafting prompts for ChatGPT to generate policy updates, alerts, and formal statements
- Producing varied versions of content for different platforms (web, print, social media)
- Ensuring factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Creating concise and platform-specific posts for X, LinkedIn, and Facebook
- Modifying tone and voice to align with audience expectations
- Generating campaign elements including hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Designing reusable content structures such as FAQ responses and update templates
- Embedding tone and style guidance directly into prompts
- Using examples to refine ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing outputs against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is required
Audience
- Communications officers
- Outreach coordinators
- Public Relations (PR) teams
7 Hours
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.