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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communication workflows.
- Understanding the capabilities and limitations when crafting public-facing messages.
- Practicing responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, emergency alerts, and formal statements.
- Generating content variations suited to different channels (web, print, social media).
- Verifying factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Crafting concise, platform-specific posts for X, LinkedIn, and Facebook.
- Modifying tone and voice to resonate with specific audiences.
- Developing campaigns that include hashtags, calls to action, and optimal timing.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adjusting cultural tone and structural elements in citizen-facing content.
- Validating translated material for ease of reading and accessibility.
Templates and Reusable Prompts
- Building reusable content frameworks for FAQs and updates.
- Incorporating tone and style directives into prompts.
- Using examples to refine ChatGPT's output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs.
- Prompting for specific tones such as informative, empathetic, or reassuring.
- Evaluating output against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging processes.
- No previous experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public relations teams.
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.