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Course Outline

Introduction to AI in Public Communication

  • Understanding where ChatGPT fits into external communications workflows
  • Exploring capabilities and boundaries when crafting public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Crafting prompts for ChatGPT to generate policy updates, alerts, and formal statements
  • Producing varied versions of content for different platforms (web, print, social media)
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Creating concise and platform-specific posts for X, LinkedIn, and Facebook
  • Modifying tone and voice to align with audience expectations
  • Generating campaign elements including hashtags, calls to action, and timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Designing reusable content structures such as FAQ responses and update templates
  • Embedding tone and style guidance directly into prompts
  • Using examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing outputs against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • A foundational understanding of public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is required

Audience

  • Communications officers
  • Outreach coordinators
  • Public Relations (PR) teams
 7 Hours

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