Get in Touch
 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communication workflows.
  • Understanding the capabilities and limitations when crafting public-facing messages.
  • Practicing responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, emergency alerts, and formal statements.
  • Generating content variations suited to different channels (web, print, social media).
  • Verifying factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Crafting concise, platform-specific posts for X, LinkedIn, and Facebook.
  • Modifying tone and voice to resonate with specific audiences.
  • Developing campaigns that include hashtags, calls to action, and optimal timing.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adjusting cultural tone and structural elements in citizen-facing content.
  • Validating translated material for ease of reading and accessibility.

Templates and Reusable Prompts

  • Building reusable content frameworks for FAQs and updates.
  • Incorporating tone and style directives into prompts.
  • Using examples to refine ChatGPT's output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs.
  • Prompting for specific tones such as informative, empathetic, or reassuring.
  • Evaluating output against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging processes.
  • No previous experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • Public relations teams.

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories