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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding performance
- c. Exploring digital activity options (advertising platforms, SEO, analytics)
- d. Planning your activities
2. Developing a Marketing Strategy
- a. Preparing a brief and defining your goals
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types)
- c. Creating an action plan, timeline, and personas while accounting for tests and trends
- d. Budgeting and allocating funds over time
3. Managing Your Marketing Team
- a. Agency collaboration - potential forms of partnership
- b. Working with an agency - advantages and disadvantages
- c. Managing an in-house marketing team: task distribution and performance maximization
- d. Processes and tools that streamline workflow
4. Measuring e-Marketing Effectiveness
- a. Key factors to assess when evaluating activity success
- b. Core measurement indicators
- c. Analysis of sample campaign reports (including platform reports, Analytics data, and dedicated reports)
Requirements
Foundational knowledge of internet marketing is required.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
