Agile Product Management - Growth Marketing Training Course
Agile Product Management is a methodology utilized in the development of products and services that prioritizes flexibility, collaboration, and responsiveness to change throughout the entire product development lifecycle.
This instructor-led, live training (available online or onsite) is designed for marketing executives who want to learn how to utilize Agile frameworks to optimize growth marketing strategies, develop customer-centric products, and achieve scalable growth.
Upon completion of this training, participants will be able to:
- Comprehend the key frameworks employed in agile product management.
- Assess the potential demand for new products and services.
- Acquire skills in pricing new products and techniques for value adjustment.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practice sessions.
- Practical implementation in a live-lab environment.
Customization Options
- To request customized training for this course, please contact us to make arrangements.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Foundational understanding of product management concepts.
- Familiarity with Agile methodologies.
Audience
- Marketing executives.
- Brand managers.
Open Training Courses require 5+ participants.
Agile Product Management - Growth Marketing Training Course - Booking
Agile Product Management - Growth Marketing Training Course - Enquiry
Agile Product Management - Growth Marketing - Consultancy Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
Upcoming Courses
Related Courses
Managing Projects using Waterfall and Agile Techniques
14 HoursDesigned for IT professionals, this two-day course explores the Waterfall model and traditional strategies to address its limitations, including but not restricted to Agile methodologies.
Day 1 provides an overview of these approaches, helping you determine which methods best fit your organizational context.
Day 2 focuses on project management techniques and best practices derived from Agile, applicable within both Waterfall and Agile frameworks.
Agile Business Analysis
14 HoursThis course emphasizes the business analyst role required to thrive on Agile projects. Participants will learn how to collaborate effectively with the Team, Product Owner, Scrum Master, and Customer to streamline the development process. Through a simulated project, attendees will practice handling common scenarios.
Agile, DevOps, and Software Quality for Engineering Educators
42 HoursThis instructor-led, live training in Romania (online or onsite) is aimed at engineering and design professors who wish to understand, apply, and teach modern software development practices relevant to systems engineering, civil engineering, design, and architecture disciplines.
Agile Essentials
14 HoursThe iSQI Agile Essentials certification is an internationally recognized qualification designed for professionals engaged in agile projects who wish to become comfortable with agile workflows. This program is suitable for Project Managers, Quality Managers, Software Development Managers, Business Analysts, Developers, Testers, IT Directors, and Management Consultants. The curriculum is divided into eight modules, guiding participants through the entire agile project lifecycle—from release planning and user story creation to iteration reviews (showcases) and retrospectives. Day one emphasizes core concepts (55% theory, 45% exercises), while day two prioritizes practical application (40% theory, 60% exercises).
Learning Outcomes
- Understand the principles underlying the Agile Manifesto and its approach to software development
- Recognize the distinct roles within an agile team
- Learn how to contribute to clearly defined, measurable requirements as an agile team member
- Implement Whole Team quality methods to ensure acceptance criteria are satisfied
- Grasp the significance of effective Iteration Reviews and how to foster continuous improvement via retrospectives
Agile Software Testing with Continuous Integration
28 HoursAgile Software Testing comprises a set of testing practices designed to deliver timely and continuous feedback on software quality issues, aligning with the principles of agile development.
Continuous Integration (CI) involves team members merging their work multiple times throughout the day.
Agile Software Testing Overview
7 HoursThis course offers a concise introduction to Agile software testing. It covers essential testing concepts within the context of Agile (Scrum) development, utilizing Crispin & Gregory's Agile Testing Quadrants framework to examine modern principles and practices of Agile testing.
Introduction to Agile Testing
14 HoursThis 2-day course provides a brief introduction to Agile software testing. It deals with foundational test concepts, within the context of Agile (Scrum) development and uses Crispin & Gregory’s Agile Testing Quadrants model as a framework to explore contemporary principles and practices of Agile testing.
Intended Audience
This course is intended for development teams who want to improve their testing practices in an Agile context.
It is also suitable for those intending to pursue testing as a specific career and is a suitable pre-requisite for the iSQI Certified Agile Tester course.
Business Modeling for an Agile Enterprise
14 HoursObjective:
This course empowers Business Analysts to effectively model and validate their business processes and resources, thereby enhancing their organization's agility. The training is grounded in the target architecture and adapts to evolving market demands.
Over the course of two days, participants will acquire the skills necessary to model business processes and resources in alignment with shifting goals, strategies, and impacted capabilities within the target architecture. Leveraging key performance drivers—such as strategies, tactics, KPIs, and business capabilities—attendees will learn to develop a vision-centric cartography of business processes and resources. Subsequently, using appropriate BPMN and UML notations tailored to their specific business language, they will understand how to adjust these models to accommodate changing strategies, tactics, and policies.
Jenkins: Continuous Integration for Agile Development
14 HoursThis instructor-led live training, located in Romania, covers the essential concepts, tools, and techniques required to implement continuous integration for your software projects in an Agile environment. Participants will work through a series of hands-on exercises throughout the course to apply their knowledge in practical situations. The training encourages active interaction between the instructor and the participants. Real-world case studies are explored, and specific issues and questions are addressed and resolved during the sessions.
Effective Agile Project Management with Jira & Confluence
7 HoursJIRA Software is a robust tool for Project Management, yet users often focus more on the tool itself than on the underlying methodology.
This instructor-led live training introduces participants to the combined power of Jira and Confluence, demonstrating how these tools work together to help teams successfully deliver products or projects. Participants will learn to utilize these tools efficiently to streamline User Requirements, Testing, and Communication, all centralized in one place.
The course covers JIRA projects, Confluence spaces, workflows, boards (Kanban & Scrum), planning and dependencies, Jira/Confluence integration, reporting, essential fields, custom fields, issue types, screens, and filtering.
By the end of this training, participants will be able to:
- Create a Scrum or Kanban project
- Configure Jira to manage projects effectively
- Manage issues efficiently
- Design the necessary screens for handling different issue types
- Create workflows and boards, and understand their interaction
- Perform basic and advanced searches and analysis
- Generate and review reports for both the team and management
Lean and Agile Tools for Managing Requirements, Projects, and Banking Processes
16 HoursLean is a methodology focused on maximizing value while minimizing waste in processes.
This instructor-led, live training (online or onsite) is aimed at intermediate-level banking and process management professionals who wish to apply Lean and Agile tools to improve efficiency in managing requirements, projects, and operational processes.
By the end of this training, participants will be able to:
- Understand and apply Lean principles in the context of banking processes.
- Use Lean tools to optimize requirements gathering and project execution.
- Implement and manage Kanban boards for effective workflow management.
- Identify and eliminate waste in banking and service-oriented processes.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on application of Lean and Agile tools in case-based scenarios.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Practitioner in Agile Quality (PAQ) certification
21 HoursThe PAQ program is a three-day, experiential exam preparation course designed to refine practical skills that participants can directly apply in their professional environments.
The certification exam is structured as a hands-on assessment. Candidates are provided with a product backlog release that includes user stories, related design documentation, and a 'multi-drop' application pre-seeded with defects. During the practical assessment, candidates receive detailed instructions on the expected outcomes and have the opportunity to produce the necessary work products. Each assessment includes one or two additional scenario-based questions requiring written responses, totaling up to five questions, which evaluate a range of competencies. These written answers are graded alongside the product backlog release by an independent assessor. The assessment duration is 2.5 hours.
SAFe® Product Owner/Product Manager with POPM Certification
14 HoursThe "SAFe® Product Owner/Product Manager with POPM Certification" training is a two-day course that enables participants to gain the skills needed to effectively manage value delivery in a Lean-based enterprise. Participants will learn about Agile Release Train (ART) principles, Program Increment planning, writing Epics, and how to effectively fulfill the roles of Product Owner and Product Manager. The training also covers topics related to the Continuous Delivery Pipeline and DevOps culture, enabling participants to efficiently integrate into processes and continuously improve the ART.
SAFe Release Train Engineer (RTE)
21 HoursThis instructor-led, live training in Romania (online or onsite) is designed for advanced-level Release Train Engineers (RTEs) who wish to deepen their understanding of their role and improve their skills.
By the end of this training, participants will be able to:
- Comprehend the role and responsibilities of a SAFe Release Train Engineer (RTE).
- Master the facilitation of Agile Release Trains (ARTs) and drive continuous delivery.
- Develop proficiency in planning and executing Program Increment (PI) events.
- Gain expertise in managing risks, dependencies, and impediments.
- Acquire techniques to promote relentless improvement and facilitate Agile transformation.
Leading the Lean-Agile Software Enterprise with the Scaled Agile Framework® - Scaled Agilist Certification (SA)
14 HoursThis two-day course teaches the Lean-Agile principles and practices of the Scaled Agile Framework® (SAFe®).
You’ll learn how to execute and release value through Agile Release Trains, how to build an Agile Portfolio, and how to lead a Lean-Agile transformation at enterprise scale.
You will gain an understanding of the Lean-Agile mindset and how to apply the principles and practices of SAFe to support Agile teams, programs, program portfolio management, and to coordinate large Value Streams. Attending the class prepares you to take the exam and become a certified SAFe® Agilist (SA). Associated Certification: SAFe Agilist (SA)