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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Application of emotional intelligence in customer relations
    • Emotional intelligence principles tailored for dealing with difficult clients
    • Active listening and demonstrating empathy
    • Strategic phrasing to shift a difficult client's perspective
  • Traits of contemporary customers
  • Factors contributing to the creation of a difficult client:
    • Their inherent nature or personality
    • Their intent to secure additional benefits from the situation
    • Misunderstanding of sales terms and conditions
    • Unsatisfactory prior customer service experiences
    • Failure to meet product or service quality benchmarks
    • Personal or financial losses resulting from ineffective service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts stemming from calculation errors
  • Conflicts resulting from unmet expectations

Managing Complaints and Claims

  • Identifying the core issue
  • Designating responsibility for conflict management
  • Techniques for handling objections (e.g., the 'fog bank' technique)
  • Case study: Addressing a complaint regarding unsatisfactory service

Conflict Resolution Strategies

  • Steps toward effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for interacting with difficult clients (e.g., the 'mirror' technique)
  • Transforming objections into sales opportunities
  • Additional beneficial strategies

Self-Care and Emotional Management

  • The importance of self-care when managing complex client interactions
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and significance of customer satisfaction surveys
  • Crafting effective survey questions
  • Collecting and analyzing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Navigating challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Prior experience in client-facing positions
  • A keen interest in refining communication and conflict resolution abilities

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

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