Course Outline
Introduction to Customer Communication
- The significance of effective communication
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Application of emotional intelligence in customer relations
- Emotional intelligence principles tailored for dealing with difficult clients
- Active listening and demonstrating empathy
- Strategic phrasing to shift a difficult client's perspective
- Traits of contemporary customers
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Factors contributing to the creation of a difficult client:
- Their inherent nature or personality
- Their intent to secure additional benefits from the situation
- Misunderstanding of sales terms and conditions
- Unsatisfactory prior customer service experiences
- Failure to meet product or service quality benchmarks
- Personal or financial losses resulting from ineffective service
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts stemming from calculation errors
- Conflicts resulting from unmet expectations
Managing Complaints and Claims
- Identifying the core issue
- Designating responsibility for conflict management
- Techniques for handling objections (e.g., the 'fog bank' technique)
- Case study: Addressing a complaint regarding unsatisfactory service
Conflict Resolution Strategies
- Steps toward effective resolution
- Active listening and proposing viable solutions
- Specific techniques for interacting with difficult clients (e.g., the 'mirror' technique)
- Transforming objections into sales opportunities
- Additional beneficial strategies
Self-Care and Emotional Management
- The importance of self-care when managing complex client interactions
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- The purpose and significance of customer satisfaction surveys
- Crafting effective survey questions
- Collecting and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Navigating challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles
- Prior experience in client-facing positions
- A keen interest in refining communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The games, the approach, the structure, the essence of it and the people