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Course Outline
Module 1: Brand Storytelling
- Core principles of brand storytelling.
- Building emotional connections with target audiences.
- Analysis of case studies featuring successful narratives.
Module 2: Advertising Trends
- Global and local advertising trends.
- Examination of award-winning campaigns.
- Extracting lessons for creative inspiration.
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools suited for creative industries.
- Applications of AI within advertising workflows.
- Practical demonstrations for campaign design.
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference).
- Converting artistic methods into advertising concepts.
- Team-based workshop: bridging art and campaign development.
Summary and Next Steps
Requirements
- A foundational understanding of basic marketing concepts.
- Practical experience in communication or creative projects.
- Familiarity with the structure and execution of advertising campaigns.
Target Audience
- Marketing and communication specialists.
- Creative directors and design teams.
- Brand managers.
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
