ChatGPT for Marketing Training Course

This one-day practical course is tailored for marketing and social media professionals who are already proficient with Canva and CapCut and are looking to advance beyond their current processes.

The program emphasizes advanced content development, AI-enhanced workflows, and more streamlined production of marketing and social media assets. Instead of revisiting fundamental platform features, attendees will discover methods and functionalities that enable them to create, adjust, and refine content with greater efficiency while upholding quality and brand coherence.

Although AI plays a significant role in this training, the course covers much more than just AI. Participants will also cultivate advanced skills in visual design, short-form video, content repurposing, branding, and multi-platform production.

The session employs realistic marketing and social media situations, enabling attendees to directly apply the methods to the kinds of content they produce in their everyday roles.

Learning Outcomes

Upon completing the course, attendees will have the ability to:

• Leverage advanced Canva and CapCut features beyond their typical daily routines.
• Recognize opportunities where AI can tangibly enhance their content-production workflow.
• Utilize AI-driven tools to speed up creative ideation and content generation.
• Produce and adapt visual and video assets for a variety of platforms and formats.
• Generate multiple content variations from a single campaign idea or asset.
• Enhance images, video, audio, and other content components using AI-powered functionality.
• Establish more streamlined processes for recurring marketing and social media output.
• Ensure brand consistency when employing templates, AI-created content, and reusable assets.
• Integrate Canva and CapCut more seamlessly within a unified content-production pipeline.
• Critically assess AI-generated material and make informed creative choices rather than depending solely on automation.

Format

The course brings together:

• Interactive sessions led by the instructor.
• Live showcases of advanced Canva and CapCut functionalities.
• Hands-on marketing and social media case studies.
• Practical exercises.
• AI-assisted content-production tasks.
• Workflow optimization activities.
• Conversations about participants' current workflows.
• Real-world content application.

Course Customisation Options

The course can be tailored to align with the participants' current workflows, branding needs, and primary social media platforms.

Customisation may involve:

• Utilizing the company's pre-existing Canva templates and brand resources.
• Working with content provided by the participants themselves.
• Concentrating on particular social media platforms.
• Focusing on specific categories of marketing content.
• Pinpointing repetitive tasks that are ideal for AI-assisted processes.
• Investigating the precise Canva and CapCut AI tools available in the participants' existing subscriptions.
• Designing exercises around the organization's actual content-production workflow.

This instructor-led live training in Romania targets intermediate OOH/DOOH sales professionals. Discover how to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, while integrating programmatic solutions like DV360 and Place Exchange to elevate sales effectiveness.

Explore how artificial intelligence can revolutionize HR workflows—spanning recruitment, payroll, and learning—through interactive, hands-on modules. This course equips HR professionals to leverage AI responsibly and efficiently, thereby enhancing operational accuracy and elevating the overall employee experience.

Key Benefits:

• Acquire practical AI competencies specifically designed for HR contexts
• Master techniques for automating and streamlining critical HR functions
• Develop a deep understanding of ethical frameworks and risk management
• Position your HR department for long-term strategic growth

Discover practical AI applications for institutional marketing in private higher education. This training in Romania focuses on content creation, reputation management, campaign optimization, and program innovation. Gain insights into leveraging AI for student recruitment, differentiation, and effective stakeholder engagement.

This live training in Romania equips commercial professionals to utilize no-code AI for sales and market analysis. Participants will learn to automate routine tasks, construct predictive models, and generate insightful dashboards using tools such as Excel and Power BI to facilitate smarter, data-informed decisions.

This live, instructor-led training, conducted either online or at the client’s premises, targets entry-to-mid-level business professionals, managers, process owners, analysts, and AI implementation leaders seeking to use ChatGPT to automate recurring business tasks, structure workflows, maintain process state, and enhance the consistency of results.

Upon completion, participants will be equipped to:

• Design and set up a ChatGPT-based workflow with precise inputs, steps, outputs, and acceptance criteria.
• Utilize context, memory, projects, plugins, and Spaces to organize instructions, information sources, and workflow outcomes.
• Establish rules for recurring execution and notifications where scheduling features are accessible.
• Assess workflow consistency, identify variability factors, and test automation outputs against defined quality benchmarks.

Browser agents are capable of reading web pages, comparing vendors, and completing forms on behalf of the user. This one-day course examines ChatGPT Agent and Atlas, Claude in Chrome, and Perplexity Comet, exploring appropriate use cases and associated risks, such as hidden instructions embedded in web pages. During the session, participants will delegate two specific tasks, verify the outcomes, and establish usage rules for their teams.

This instructor-led, live training in Romania is designed for specialist users, assistants, and researchers looking to automate recurring web-based workflows using AI agents.

Upon completion of this training, participants will be able to:

• Comprehend how browser agents parse pages, interact with elements, and fill in forms
• Differentiate between ChatGPT Agent and Atlas, Claude in Chrome, and Perplexity Comet
• Identify optimal tasks for automation, including research, comparisons, and form completion
• Structure assignments by defining goals, constraints, and approval checkpoints
• Identify and mitigate risks, such as hidden instructions found on web pages
• Establish clear usage guidelines for their teams

Course Format

• Duration: 1 day (7 hours)
• Interactive sessions with a trainer, group discussions, and hands-on exercises focused on participants' specific use cases
• Outcome, Day 1: Each participant will have delegated two tasks to a browser agent, validated the results, and defined team usage rules.

Customization Options

• For inquiries regarding customized training for this course, please contact us to make arrangements.

This live, instructor-led training based in Romania is designed to help intermediate professionals master ChatGPT and Microsoft 365 Copilot for advanced productivity. Learners will develop the skills to automate document creation, analyze complex datasets, and optimize communication across Excel, PowerPoint, and Outlook.

This instructor-led live training in Romania (online or onsite) is tailored for developers who wish to leverage ChatGPT (GPT-4) in their applications. Participants will gain practical knowledge and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

• Understand the architecture and working principles of ChatGPT.
• Utilize the ChatGPT API to interact with the model programmatically.
• Develop conversational agents and chatbots using ChatGPT.
• Explore new features and functionalities offered by GPT-4 to enhance their applications.
• Customize and fine-tune ChatGPT for specific applications.

This instructor-led live training in Romania (available online or onsite) is tailored for beginner to intermediate marketing professionals seeking to utilize ChatGPT to increase productivity, elevate content quality, and reduce time spent on repetitive marketing and communication tasks.

Upon completing this training, participants will be capable of:

• Constructing prompts that produce high-quality, customized content.
• Accelerating the creation of full-scale marketing campaigns using ChatGPT.
• Drafting and translating emails, reports, and client correspondence with efficiency.
• Automatically summarizing financial data while generating reports and presentations.

This instructor-led, live training in Romania (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing efforts.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting.

This instructor-led live training in Romania (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who aim to leverage generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Romania (online or onsite) is designed for intermediate-level marketing and sales professionals seeking to harness AI prompt engineering to enhance personalized campaigns, deepen customer engagement, and streamline automated sales processes.

Upon completing this training, participants will be able to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI to gain data-driven sales insights and forecasting capabilities.
• Seamlessly integrate AI tools into existing marketing and sales automation workflows.