Course Outline
Module 1: Concise and Efficient Introduction
Objective: Align knowledge levels without revisiting fundamental concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing).
- Understanding ChatGPT’s strengths and limitations, including strategies to navigate them.
Module 2: Advertising & Campaigns: Accelerated and Creative Development
Objective: Automate and speed up the creation of campaign materials.
- Generating marketing emails and invitations with appropriate tone.
- Crafting social media copy with varied styles.
- Adapting campaigns for diverse audiences (B2B vs. B2C, local vs. international).
- Writing scripts for videos and advertisements.
- Brainstorming campaign ideas with ChatGPT.
- Practical activity: Develop a complete campaign including email, social post, CTA, and executive summary.
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of commercial communications.
- Drafting client service messages.
- Writing presentation, follow-up, and post-meeting emails.
- Addressing common client objections using smart templates.
- Developing structured prompts for email drafting.
- Creating reusable templates for various occasions.
- Translating and adapting multilingual messages.
- Translating reports and presentations while maintaining a professional tone.
- Practical activity: Generate and translate an institutional email and a client negotiation email.
Module 4: Controllership and Budget Management: Clear Data and Reporting
Objective: Assist in organizing, summarizing, and communicating financial and management data effectively.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) from raw data.
- Automatically structuring slides based on report text.
- Creating accountability emails and internal communications.
- Verifying consistency and clarity in spreadsheets via ChatGPT analysis.
- Practical activity: Generate a monthly budget summary and a 10-slide automated presentation using ChatGPT.
Module 5: Research and Market Intelligence
Objective: Leverage ChatGPT as a research and analysis assistant to facilitate faster decision-making.
- Best practices for asking complex, context-rich questions.
- Retrieving external data with ChatGPT (and understanding its limitations).
- Practical alternatives: plugins, web browsing capabilities (if enabled), and auxiliary tools.
- Using prompts for competitor analysis, public data retrieval, and industry reports.
- Practical activity: Simulate a competitor analysis and generate insights for decision-making.
Closing: Workflow Integration
- Recommendations for integrating ChatGPT with tools like Google Docs, Notion, Excel, etc.
- Open Q&A session and refinement of prompts developed during the course.
Summary and Next Steps
Requirements
- Familiarity with marketing and communication workflows.
- Experience in content creation or campaign management.
- No prior technical knowledge of AI is required.
Target Audience
- Marketing professionals.
- Advertising and campaign teams.
- Staff involved in client communication and controllership.
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
