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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Exploring the OOH and DOOH advertising ecosystem
- Navigating the programmatic OOH landscape
- The impact of AI on sales strategies and operations
AI-Driven Prospecting and Lead Qualification
- Pinpointing target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Seamlessly integrating AI prospecting with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Utilizing AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Aggregating and processing OOH campaign data
- Employing AI tools for comprehensive performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling via AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Aligning AI workflows with DV360 for programmatic OOH
- Leveraging Place Exchange API data for precise targeting and reporting
- Identifying automation opportunities in proposal-to-delivery processes
Ethics, Privacy, and Compliance in AI Advertising
- Addressing data privacy considerations
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- Foundational knowledge of digital marketing principles
- Proficiency in OOH and DOOH advertising workflows
- Practical experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Account managers specializing in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.