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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Exploring the OOH and DOOH advertising ecosystem
  • Navigating the programmatic OOH landscape
  • The impact of AI on sales strategies and operations

AI-Driven Prospecting and Lead Qualification

  • Pinpointing target accounts through AI-generated insights
  • Implementing predictive lead scoring models
  • Seamlessly integrating AI prospecting with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • Utilizing AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Aggregating and processing OOH campaign data
  • Employing AI tools for comprehensive performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling via AI chatbots
  • Utilizing speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Aligning AI workflows with DV360 for programmatic OOH
  • Leveraging Place Exchange API data for precise targeting and reporting
  • Identifying automation opportunities in proposal-to-delivery processes

Ethics, Privacy, and Compliance in AI Advertising

  • Addressing data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • Foundational knowledge of digital marketing principles
  • Proficiency in OOH and DOOH advertising workflows
  • Practical experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Professionals in programmatic advertising
  • Account managers specializing in media sales

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