AI in Digital Marketing Training Course

Advertising and Creativity represents a cross-disciplinary approach that blends storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available both online and onsite, is designed for beginner to intermediate-level professionals seeking to enhance their ability to craft impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be able to:

• Develop compelling brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Apply AI tools and workflows specifically tailored for advertising companies.
• Engage in hands-on creative exercises inspired by artistic methods.

Course Format

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

AI in Digital Marketing involves leveraging artificial intelligence technologies to boost sales, targeting, personalization, and campaign optimization within the advertising sector.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals looking to utilize AI for prospecting, personalizing proposals, analyzing data, and simulating pitches, with a specific emphasis on programmatic integrations such as DV360 and Place Exchange.

By the conclusion of this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization to develop compelling client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Simulating sales pitches using AI for both preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Numerous exercises and practice sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

This program delves into the practical application of artificial intelligence within institutional marketing for private higher education. It addresses key areas such as content generation and brand positioning, reputation management, campaign optimization, product innovation, enhancement of academic offerings, internal cultural transformation, and stakeholder engagement, all viewed through an AI-powered perspective.

This instructor-led, live training session (available online or in-person) is designed for marketing and communications professionals at an intermediate level in higher education. Its goal is to equip participants with the skills to apply AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and communication channels.
• Formulate reputation and PR strategies informed by AI for both digital and physical environments.
• Optimize digital campaigns through advanced segmentation, attribution modeling, and analytics.
• Propose AI-driven innovations for educational programs and supplementary services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Design AI-supported engagement tactics for schools and prospective students.

Course Format

• Interactive lectures and group discussions.
• Practical labs utilizing sample AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• To request a version customized for your institution, please contact us to arrange it.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be applied to daily sales and market analysis tasks, ranging from automating routine processes to creating predictive insights and visual dashboards.

This instructor-led live training, available either online or on-site, targets beginner to intermediate commercial professionals seeking to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be capable of:

• Explaining core AI concepts and tools pertinent to sales and market analysis.
• Automating administrative and communication tasks using AI assistants.
• Preparing and analyzing sales and market data with AI-assisted features in Excel and Power BI.
• Developing basic predictive models and interpreting short-term forecasts for customer behavior and demand.
• Creating dashboards and visual reports that effectively communicate sales and market insights.
• Designing a fundamental AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Interactive lectures and live demonstrations.
• Guided hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Customization Options

• To request customized training for this course, please contact us to make arrangements.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no prior AI experience who want to enhance their efficiency by integrating ChatGPT into daily tasks.

Upon completion of this course, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various professional responsibilities.
• Refine prompt engineering to elicit superior responses.
• Recognize the tool’s limitations and adhere to best practices for its use.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• For tailored training solutions, please reach out to us to arrange your specific requirements.

This instructor-led, live training in Romania (online or onsite) is designed for marketers looking to incorporate ChatGPT into their campaigns. Participants will discover how to utilize ChatGPT for various marketing objectives, such as content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Employ ChatGPT to produce engaging marketing copy, blog articles, and social media posts.
• Create a ChatGPT-driven chatbot to enhance customer support and interaction.
• Integrate ChatGPT into their marketing strategies to optimize time usage and boost efficiency.

This instructor-led live training in Romania (available online or onsite) is tailored for beginner to intermediate marketing professionals seeking to utilize ChatGPT to increase productivity, elevate content quality, and reduce time spent on repetitive marketing and communication tasks.

Upon completing this training, participants will be capable of:

• Constructing prompts that produce high-quality, customized content.
• Accelerating the creation of full-scale marketing campaigns using ChatGPT.
• Drafting and translating emails, reports, and client correspondence with efficiency.
• Automatically summarizing financial data while generating reports and presentations.

This instructor-led, live training in Romania (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing efforts.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting.

This instructor-led live training in Romania (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who aim to leverage generative AI to create personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Romania (online or onsite) is designed for intermediate-level marketing and sales professionals seeking to harness AI prompt engineering to enhance personalized campaigns, deepen customer engagement, and streamline automated sales processes.

Upon completing this training, participants will be able to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI to gain data-driven sales insights and forecasting capabilities.
• Seamlessly integrate AI tools into existing marketing and sales automation workflows.