Course Outline

Introduction to Neurosales

  • Overview of Neurosales
  • Basic concepts of Neuroscience
  • The Neuroscience of decision-making

Understanding Customer Behavior

  • Perception and attention
  • Memory and learning processes
  • Identifying emotional triggers
  • Using emotional triggers to influence decisions

Building Trust and Rapport

  • Neurochemicals involved in trust (Oxytocin, Dopamine)
  • Building trust in sales interactions
  • Mirroring and matching
  • Active listening and empathy

Crafting Compelling Sales Pitches

  • Using sensory triggers to enhance sales pitches
  • Storytelling and its impact on the brain
  • Structuring sales pitches using Neuroscience
  • Visual and auditory elements in presentations

Handling Objections and Closing Sales

  • Understanding the fear and resistance centers in the brain
  • Techniques to address and overcome objections
  • Neurological factors influencing the decision to buy
  • Closing techniques grounded in Neuroscience

Enhancing Emotional Intelligence

  • Understanding and managing emotions
  • Recognizing and influencing customer emotions
  • Techniques for managing stress and maintaining composure
  • Mindfulness practices for sales professionals

Leveraging Technology in Neurosales

  • CRM systems with Neuroscience integration
  • Neurofeedback tools and applications
  • Analyzing customer data for Neuroscience insights
  • Personalizing sales approaches using data

Ethics and Future Trends in Neurosales

  • Balancing influence and manipulation
  • Maintaining ethical standards in sales practices
  • Emerging research and technologies
  • Predictions for the future of sales and Neuroscience

Summary and Next Steps

Requirements

  • Basic understanding of sales principles
  • Interest in neuroscience and customer psychology

Audience

  • Sales and marketing professionals
  • Customer service advisors
  • Entrepreneurs
 14 Hours

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