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Course Outline
Introduction to Neurosales
- Overview of Neurosales
- Basic concepts of Neuroscience
- The Neuroscience of decision-making
Understanding Customer Behavior
- Perception and attention
- Memory and learning processes
- Identifying emotional triggers
- Using emotional triggers to influence decisions
Building Trust and Rapport
- Neurochemicals involved in trust (Oxytocin, Dopamine)
- Building trust in sales interactions
- Mirroring and matching
- Active listening and empathy
Crafting Compelling Sales Pitches
- Using sensory triggers to enhance sales pitches
- Storytelling and its impact on the brain
- Structuring sales pitches using Neuroscience
- Visual and auditory elements in presentations
Handling Objections and Closing Sales
- Understanding the fear and resistance centers in the brain
- Techniques to address and overcome objections
- Neurological factors influencing the decision to buy
- Closing techniques grounded in Neuroscience
Enhancing Emotional Intelligence
- Understanding and managing emotions
- Recognizing and influencing customer emotions
- Techniques for managing stress and maintaining composure
- Mindfulness practices for sales professionals
Leveraging Technology in Neurosales
- CRM systems with Neuroscience integration
- Neurofeedback tools and applications
- Analyzing customer data for Neuroscience insights
- Personalizing sales approaches using data
Ethics and Future Trends in Neurosales
- Balancing influence and manipulation
- Maintaining ethical standards in sales practices
- Emerging research and technologies
- Predictions for the future of sales and Neuroscience
Summary and Next Steps
Requirements
- Basic understanding of sales principles
- Interest in neuroscience and customer psychology
Audience
- Sales and marketing professionals
- Customer service advisors
- Entrepreneurs
14 Hours
Testimonials (2)
Sharing experience
Eugeniu
Course - Stress Management Workshop
I liked the involvement of the trainer and how her energy involved also the participants, the training was interesting, with many practical supporting facts and examples, practical exercises. It was great!