Cursuri Marketing

Obiectivul cursului este de a permite participanților să obțină o stăpânire a fundamentelor principalelor platforme media sociale și utilizarea lor în diferite industrii.

O mulțime de cursuri de a face cu Brand Management , dar numai câteva dintre ele se concentrează pe Business pentru Business de branding. Acest curs se concentrează pe brandingul B2B, care este substanțial diferit de managementul mărcii B2C.

Această instruire este cea mai potrivită pentru oameni în Marketing digital și strategii. Instruirea acoperă conceptele esențiale pentru a obține o tracțiune pe suportul digital. Oferă delegaților o introducere în concepte cheie de marketing digital, de la marketing mobil și social media marketing la Email marketing, PPC marketing și SEO. Până la sfârșitul instruirii, înțelegem importanța analiticii și a strategiei bune, cu exemple adecvate.

Această instruire este cea mai potrivită pentru oameni în Marketing digital și strategii. Instruirea acoperă conceptele esențiale pentru a obține tracțiune în China prin intermediul mass-media digitale. Introduce concepte cheie de marketing digital, de la marketing mobil și social media marketing la Email marketing, PPC marketing și SEO. Până la sfârșitul instruirii, înțelegem importanța analiticii și a strategiei bune, cu exemple adecvate.

FlockDB este o bază de date cu distribuție open-source distribuită, faulttolerant pentru gestionarea graficelor de rețea largi, dar puțin adânci A fost inițial folosit de Twitter pentru a stoca relațiile între utilizatori În acest training instruit, participanții vor învăța cum să configureze și să folosească o bază de date FlockDB pentru a răspunde la întrebările din rețelele sociale, cum ar fi cine urmează cine, cine îi blochează etc Până la sfârșitul acestui curs, participanții vor putea: Instalați și configurați FlockDB Înțelegeți caracteristicile unice ale FlockDB, în raport cu alte baze de date grafice, cum ar fi Neo4j Utilizați FlockDB pentru a menține un set de date grafice mari Utilizați FlockDB împreună cu MySQL pentru a oferi capabilități de stocare distribuite Interogați, creați și actualizați marginile grafice extrem de rapide Scalare FlockDB orizontal pentru a fi utilizat în medii on-line, lowlatency, high-throughput Public Dezvoltatori Tehnicieni de baze de date Formatul cursului Prelegere parte, discuții parțiale, exerciții și practici grele de manevră .

Marketing se referă la procesul de afaceri de promovare și vânzare de produse sau servicii și satisfacerea clienților.

Această instruire în direct, instruită în direct (la fața locului sau la distanță) se adresează managerilor de marketing, canalelor de marketing și antreprenorilor care doresc să stăpânească fundamentele și tactici conexe ale Marketing .

Până la sfârșitul acestui antrenament, participanții vor putea:

- Îmbunătățiți-le înțelegerea activităților de marketing.
- Implementați tactici mai precise de mix de marketing.
- Formulează și execută mai eficient un plan de marketing.
- Îmbunătățirea abilităților lor de marketing.

Formatul cursului

- Prelegeri și discuții interactive.
- O mulțime de exerciții și practică.

Opțiuni de personalizare a cursului

- Pentru a solicita un antrenament personalizat pentru acest curs, vă rugăm să ne contactați pentru a vă organiza.

Înțelegeți marketingul. Atingeți sentimentele clienților dvs. Pregătiți-vă propriul plan.

Asigurați-vă că marketingul și afacerea dvs. corespund așteptărilor clienților și le depășiți.

This is the one day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow)

Miscellaneous:
This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor.

This is the two day version of the award winning course that

helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow

Miscellaneous:
This two day version of this course allow you to spend more time working on understanding and applying these principles and allows for better coverage of some of the principles. It also allows a half day for your group to look at your particular pricing situation and develop solutions with the involvement of the course instructor.

Public

Acest curs este destinat întregului personal care necesită o viziune mai largă asupra părții lor de afaceri; rolurile specifice ale acestora; și a implicării lor în îmbunătățirea contribuției sale la organizație în ansamblu

Formatul cursului

O combinație de:

- Discuții facilite
- Prezentări de prezentare
- Exerciții

Până la sfârșitul workshop-ului, participanții vor putea:

- Explicați ce este "marca" și cum îl pot influența
- Înțelegeți procesul de schimbare a strategiilor și poziția companiei în cadrul acestora
- Detaliți principiile relevante care stau la baza oricărei modificări aduse unei companii
- Realizați importanța relațiilor dintre clienți și părțile interesate în desfășurarea cu succes a oricărei afaceri
- Definiți aspectele financiare ale unei afaceri și ale părții delegate a acesteia
- Determinați aspectele importante ale negocierii pentru a asigura cel mai bun rezultat posibil pentru partea lor de afaceri